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Basically, marketing is about helping customers/ prospects find your website/business - looking to grow your business, increase sales leads, or lower customer acquisition costs. You've already read about one way to do that, but smart marketing means you'll use a combination of both SEO AND PPC. Call it online search engine advertising if you will - it works and generates new business. To be even more specific: organic search engine optimization is the process of optimizing a web site or page so it ranks well in the free listings of the search engines. This is the best (and least expensive) option for getting visitors. Why?  Visitors click on free organic listings more often than paid listings. Something else you need to know so you realize just how important this is for your site.  Just about 65% of business websites were created solely for customers without any search engine optimization. Translation: two thirds of businesses on the web are in the bottom of engine results.